Monsquad means a team of monster villains who are passionate about skateboarding. It is a portmanteau of ‘monster’ and ‘squad.’
The brand design focuses on the free-spirited and rebellious nature of teenagers.
These are manifested as a skull with a broken board on its head. The design was made to be approachable by style-minded teenagers.
Additionally, the color mixtures of pink and black represent bright and stable feelings.
These all combine to express the chaotic maturity of teenagers.

This poster was made with a Christmas dessert market theme. I used red and green to convey the feeling of Christmas as well as to make the dessert theme stand out more.
The Christmas colors around the dessert are toned down so that one focuses on the dessert in the middle.
The duck boat and pond symbolize Suseong Lake, a famous area in Daegu. And lastly, the people and food trucks represent the concept of a market.
The hope is that all the elements combine to make the event easily understood at first glance.

The beef stew project is very special to me.
As the Product Marketing Manager, I created the idea for a new product, braised beef feet, after conducting market research and discovery.
I handled all the planning, marketing, and launch campaigns, selling 20,000 pieces in 6 months and tripling sales at a marketing cost of $500.
I was also responsible for the overall design ideas, marketing copy, and visual assets.
The product detail page also focused on storytelling based on trust, not simply focusing on visuals.
Specifically, we used quantitative data to define the problem and product’s benefits as well as promoted reviews and influencer content,
which resulted in an increase in customer visit time.

Kloud Beer is one of Korea's name brand beers.
I wanted to emphasize Kloud’s real draft and carbonation, so I used a splashing water effect to represent the coolness and freshness.
I also added gold coloring to grab one’s attention.

These are thumbnails that I created while producing video content.
Thumbnails are important because they serve as a surface area that summarizes the video at a glance.
Based on the characteristics of the target audience, I succeeded in drawing a lot of engagement using simple and intuitive keywords and interesting graphic elements.